Green Campaign – Its Role in Creating Awareness Among Malaysian to Protect the Environment

Nowadays green campaign is one of the hot topics among the Malaysian. The main objective of green campaign is to create awareness among the public to protect our environment. Green campaign not only popular in Malaysia, is also very famous in foreign country. In Malaysia there are a lot of organization organizing green campaign such as Environmental Protection Society Malaysia (EPSM), Malaysia Environment NGOs (MENGO) and Treat Every Environment Special Sdn. Bhd. (TRESS). Furthermore, from the researcher research, there also few business company supporting on green campaign such as Panasonic, TESCO, and Nippon weather paint company.

EPSM was founded on 11 January 1974 at University of Malaya in Kuala Lumpur. The society founded by a group of Malaysian who concerned about protecting the environment. EPSM is non-profit organization it runs by an elected executive committee on an entirely voluntary. The main objective of EPSM is to control the activities that will cause harm to the environment. In EPSM organization, public relations (PR) roles help to do publicity for the organization and at the same times help the create awareness among the public.

MENGO was formed under Danish International Development Assistance in November 2001. MENGO was an active society’s, it can give impact on the decision making at the levels of Malaysia society. The organization gives support to the Government of Malaysia on environment policies. The mission of MENGO is to protect the environment and maintain the agenda level same as local, national and international. The organization had organized a campaign on 19 April 2009 in Penang Bosch Hall to discuss plastic bags should be ban or not to ban.

TREES is a local non-profit environment organization. The organization founded in February 1995. The main purpose of TREES is to educate public the important of protect our environment and reduce negative impact for our environment. TREES organizations had organized two successfully programs in this year. On 14th February 2009 they had organized Valentine’s Pledge for Mother Earth, the program use to encourage the public send a photograph with a caption that how you protect the environment so that can share with each others. Furthermore, on 13th March the organization organized community recycling campaign at Ampang, this activity help to reduce the air pollution. There are a lot of people participated in these two events. The events are very meaningful and bring benefit to our environment.

Panasonic Sdn. Bhd. is one of the electronic company’s had designed out an eco-refrigerator to support green campaign and the product have successfully launched in Malaysia. It’s able to be self adjusting electricity regulator that reduces the wastage. Compare with other brand of refrigerator the Panasonic refrigerator able to save 40% of the electricity. It helps fight global warming and save money all the time. Panasonic electronic company in United State America also concerns for environmental protection and sustainability. The company’s practices prudent, sustainable use of the earth’s natural resources and the protection of the environment. Together with many benefits associated with the use and enjoyment of new technologies comes with responsibility that do not take lightly. The company hopes that this commitment able to protecting the environment continues to earn public trust and support.

Besides that, TESCO hypermarket had designed an eco-friendly recycle bag. The purpose is to encourage the consumer to use the recycle bag instead of using the plastic bag. Those consumers who using the recycle bag when purchase the goods can gain extra point for the member card. Furthermore, all the Tesco in Penang have applied the same rules that set by the Penang state government. Tesco hypermarket in Penang state not give out plastic bag for the consumer on every Monday. In foreign country, Tesco is the most environmentally friendly supermarket. Tesco had wins a award for being the best big company for corporate environmental strategy, has invested £115m in energy-saving technology for its stores in the past two years and is working hard to create the zero carbon supermarket of the future.

Malaysia Government also supporting green campaign. On 28th March 2009 the government encouraged whole Malaysian to switch off their lights from 8.00pm until 9.00pm. KL tower and 8TV is one of the company’s supporting this program. In this program, PR practitioners help the government to spread out all the information and do publicity on the activities. Besides, to support green campaign Penang state had already ban the consumer using plastic bag on every Monday. The purpose of this program is to encourage the consumer use recycle bag for those consumers who require for a plastic bag on Monday need to pay 20sen for it.

Thus, University Sains Malaysia (USM) an university in Malaysia shows support on green campaign. USM have organized a lot of campaign encourage the student to take care of our environment. Besides that, USM also joined with Tupperware Company to support the green campaign. Tupperware Company provided each student who studies in USM a plastic container for daily use. When student need to packing the food can use plastic container instate of using plastic bag. This help to save one plastic bag for our mother earth.

Not only Malaysia had green campaign there are a lot of green campaign in the foreign. Such as Disney land from foreign country had set up a Center for Health, Environment and Justice (CHEJ) found that Walt Disney World uses more than 80 extremely toxic cleaners, as opposed to just 12 that are non-toxic and which are used in the animal park out of safety concerns for the animals. Disney land is for children to pay visit in the park. At the same time it also can let the children “bathe, eat and play.” CHEJ and community groups in Florida are urging Disney to use safer cleaning products for the sake of the children.

The main objective of the researcher is to create awareness among the public to be more concern about our environment and to let the public knows that protect our environment is our responsible.

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